subject: Website Designs that Produce Results [print this page] Website Designs that Produce Results Website Designs that Produce Results
A website is just a website unless it has a purpose. If there is no call to action you run the risk of losing readers and potential customers. If you want to get people to take action on your web site, then you need to use a website design that produces results.
What is a call to action? A call to action will encourage your reader to act upon what you are saying. It could be as simple as signing up for an email newsletter, adding you on Facebook, or asking your readers to contribute a donation. So when it comes to effective website designs that produce results, you will want to include:
Using Social Media Use your website to draw attention to your social media site. Ask them to follow you on Twitter or add you on Facebook.
Email Updates Try to have a page or portion on your website that dedicates to getting customers to sign up for email updates. Be sure that the sign-up is something simple like their name and email address.
Twitter Overload It can be tempting to update every single thing on Twitter, but leave Twitter updates to letting customers know where to find out, specials going on, etc.
RSS Feeds Using RSS feeds with your company blog can be a great way to get customers to read your information on a daily basis. Offer customers an easy way to read your blogs without having to physical visit your site each time.
Simplify Actions If you have a call to action on your site, make it easy for the customer to actually carry it out. If you want the customer to donate something, have a simply PayPal button to click on. If you want them to sign up, have a simple form built into your web design for them to fill out.
