subject: B & Q China to carry the network Dongpeng - Hydraulic Couplings - Metal casting [print this page] B & Q China to carry the network Dongpeng - Hydraulic Couplings - Metal casting
At the Fourth China International Architectural Ceramic and sanitary ware exhibition held in Shanghai during the Dongpeng Ceramic supermarket Forum held in Shanghai B & Q and B & Q held Dongpeng Ceramics (China) co-signing ceremony supermarkets (such as the right) Dongpeng and B & Q in the deep levels of powerful alliances, are Dominating the following investment involved in logistics in China Ceramics City has once again on the sale of Chinese ceramics of high-impact collaboration terminal marked Dongpeng full access to B & Q in China's supermarkets chain in the domestic ceramic industry by the B & Q first aircraft carrier, along with bigger and stronger.
B & Q is the third in the world, building materials supermarkets in Europe, the Chinese tile purchase Lu explained that B & Q is the first approved by the Chinese government with foreign organizations, building materials, the business has developed rapidly in China, an international building materials supermarkets into China representatives. Last month they opened a shop in Qingdao, will be completed this year, the opening of several regional stores, such as this month on the 2nd store opened in Hangzhou, in May set up shop in Wuhan, Central China the second store, opened in Guangzhou in August at stores and two shop, this will open the 2nd store in Shenzhen, now at B & Q store in Shenzhen, a very good development.
B & Q so the next major goal is to enter Beijing, will be the next one to two years to open 34 stores in Beijing, development speed is very fast indeed. For the B & Q, the selection of suitable partners is the key to success, B & Q will finance, systems, logistics, stores and other six with the ceramics factory to carry out comprehensive cooperation.
With B & Q Dongpeng Why cooperate? Chairman Struggles against Dogmatism Dongpeng exclusive interview in Shanghai that the marketing model now ceramic changes, the original single traditional distribution network is gradually being replaced by the new model, one is the rise of supermarkets, the other is canceled After the rough room to increase the share of group purchasing.
Building materials supermarkets come from abroad, and in a short period of rapid development in 2045, occupy a lot of the retail market. Traditional distribution model the entire industry is under attack, Dongpeng also face this problem, so after careful study, they decided to cooperate fully supermarket giant B & Q, powerful alliances, hoping to use the advantage to boost sales of the supermarket. To enter the supermarket is not an easy thing to do, so they held a forum to learn about the supermarket, laying the foundation for entry into the supermarket. It is reported that Dongpeng Group first with "Dominating" B & Q brand into supermarkets. On entering the supermarket how to protect the interests of distributors, dealers Struggles against Dogmatism that will include the management of the supermarket, so that dealers involved in the operation of supermarkets, such as the interests of supermarket sales will leave the dealer, so as to protect the interests of dealers , to "1 +1> 2" effect.
Struggles against Dogmatism in the subsequent further elaborated in his speech, he said, such as title, Nobel, Asia and other Taiwanese brands, some at the supermarket has sold more than its retail sales, but some brands into the supermarket after the result is not large, mainly three reasons, first not meet the strict management of the supermarket, if the price changes at the brand, or the logistics, short delivery can not, and not meet supermarket requirements; the second is the operation of supermarkets The rules do not know, supermarkets within a short time they will get such a big market share, certainly has its special place, so need to understand; Third, the characteristics of the supermarket, characteristics not studied, some of the brand of home square, Cultural Square, easily several thousand square meters of exhibition center, but the supermarket just to give you a small place furnishings, then put what, how to put? Necessary to study the mentality of the consumer. In addition, dealers are fearful of the impact of supermarket growth of their own interests. To solve these problems, into the supermarket does not mean a purpose, only to sell the product be considered as an end. In view of this, Dongpeng will enter the supermarkets of Shanghai as a laboratory, hands-on experience throughout the country after the promotion, so Dongpeng and B & Q on the two sides will reduce the risk.
Dominating the full access to the international building materials supermarket of the large number of groups is a significant initiative, which from the top of several key leaders Dongpeng enjoy the fun at a signing ceremony could see, however, how successful international cooperation in building materials supermarket giant Tao is also increasingly become the most pressing issues facing enterprises.
For this cooperation, Struggles against Dogmatism that the supermarket as a new ceramic logistics Format, has its particular side, the need for domestic ceramic enterprises to enter the supermarket to do the following tasks: One asked marketing veterans, dealers, salesmen, etc. must as soon as possible to understand the operation of supermarkets, the same as before the half-comprehended not, supermarkets are facing thousands of families, covering the various brands to look into it, meet it, master it, this will also set up Dongpeng specialized supermarket department, by special people to do special things. The second is to study the characteristics of the supermarket stores, such as placing the main export products, or new products are the main, or other products? It is worth to study; the supermarket is a good promotion place, while showing little space, but also other brand can not be the whole show, which means that all the differences between brands show little, if Dongpeng To not carry out promotions in the supermarket? It is worth to study one aspect of a word as long as a breakthrough to success. Third, how to solve the existing distribution network is the interests of supermarkets, which requires not only to deal with, but also the participation of dealers to participate in the operation of the supermarket, then the dealer and the supermarket "fight" the opportunity will be reduced, in a word into the supermarket aim is to increase sales volume, achieve "1 +1> 2" effect, not "1 +1
