subject: How Using an Article Submission Service Can Promote Any Web Site [print this page] How Using an Article Submission Service Can Promote Any Web Site
Want to promote your web sites or products or services? Targeting an audience and driving traffic is a difficult task to achieve with so many web pages proliferated throughout the internet. Competition is often fierce which makes it even more difficult to connect with potential visitors and clients. Online business owners quickly recognize how difficult it is to attract anyone to their web sites. With complicated search engine algorithms that list only the most popular sites on the first few pages of search results, it can be discouraging for new web site owners who often give up after sensing failure.
To level the playing field, writing effective articles has become the equalizer. Writing informational articles present web surfers who are looking for specific information alternate ways to come across the content they need. That exchange creates unique visitors looking for even more information. Those new leads which were referred by targeted articles can quickly become sales.
Article submission allows anyone to promote and grow any web site by writing interesting content. The internet is all about information. Searchers looking for specific information or products are poised to become customers. Articles can educate and deliver just the information a searcher is looking for. That in turn rewards the author with a new visitor and potential long-term subscriber or customer.
When used wisely, starting an article writing campaign can be used to promote nearly anything and make any business just as viable as larger businesses with large advertising budgets.
Using Article Submission Services Have Three Main Benefits:
A well written article about a single topic, product, service or niche subject is more likely to be discovered during internet searches. A highly targeted article will rank better in internet searches than a new web site as a whole will.
Content submitted to submission sites and directories aid in Search Engine Optimization (SEO). That is because one of the benefits is that authors should credit themselves for writing the article and provide links (url's) back to the root web site so that readers can find even more information and possibly act and make purchases. The links included into articles become inbound links pointing at the author's site(s). In SEO, the more quality inbound links that point to a specific web page, the more popular that page becomes and further increases visibility during internet search results. So it stands to reason that the more articles that are written and made available to web surfers, the more visitor traffic a web page will receive from both the article itself and from higher search engine rankings.
The third benefit of using article directories lies in the fact that articles can be republished unlimited times by other webmasters who find the content useful and decide to republish on their sites. With links to the original author's site(s) still embedded within the article, each time that the content is republished generates additional inbound links and further aids in SEO.
How to Use Content Submission Services:
Article writing is just one of the many tools used to promote a product, service or web page. To use article writing effectively, one must consider writing tens of articles, if not hundreds, on specific topics to increase online presence. A methodical way to grow over a period of time is to adopt a strategy of submitting 5-10 articles per week to keep the topic fresh. Well written articles that are properly targeted with keywords will have a direct impact on increased site traffic with reliable unique visitors.
