Mature markets rarely change. These markets are defined in economic terms by their equilibrium, which is a nice way of saying that they haven't experienced growth or innovation in quite some time. One market that has defied expectation and tradition has been custom printing.
People have been selling custom garments, posters, and flyers for hundreds of years. The earliest known custom printing method is called screen printing and it dates back over two thousand years. That's right! Long before Gutenberg invented the printing press, people were creating custom designs.
Why then has the industry suddenly changed? After all, commercial printing companies have been plying their trade since the early twentieth century. While new printing methods have had a positive effect, the growth of custom printing is mainly due to the internet. It is no secret that e-commerce can cut the cost of doing business, but it does not complement every market.
Restaurants, car washes, barbers, and nail salons, just to name a few, cannot use the internet to increase efficiency of lower costs. At most, they can use the web to promote their stores and hopefully scare up some new business. But because they must actually come in contact with their customers, the web is more or less useless. That is not the case when it comes to t-shirt printing Berkley.
There is really no reason for custom printers to meet their clients in the flesh, not when most online printers offer design studios. A design studio is a catchy name for a software program that gives users the ability to design their own custom garments directly on the service provider's site.
A customer can add design templates, text, and pictures to the garment of their choice. They can even upload their own designs, if they are so inclined. The process is simple, convenient, and fun. More importantly, it saves both the customer and the company time and money on Berkley t-shirt printing.
Some Helpful Hints
Online custom printing is still a relatively new market, which means that the level of service varies greatly. Because startup costs are relatively low, thousands of new companies enter the market each year. This is both a blessing and a curse. The good news is that increased competition generally leads to lower prices. The bad news is that new companies often cut corners when it comes to quality just so they can compete.
The best advice we can offer customers is to find Berkeley t-shirt printing companies that have been in business for at least five years. Any firm can keep the doors open for a year or two, but if they can survive for longer than that, it probably means they are doing something right. It is also important to look for t-shirt printing Berkeley companies that offer discounts on bulk orders and on shipping in California.
