subject: Boosting Your Traffic And Profits Using E-Zine Marketing [print this page] Boosting Your Traffic And Profits Using E-Zine Marketing
You've probably seen them advertised or subscribed to several. E-zines seem to be sweeping the Internet and filling mailboxes. Perhaps you have thought about developing your own for your site, but made the decision against it for any number of factors. Perhaps you didn't see how e-zine marketing could help. Perhaps you made the decision that maintaining an e-zine would be too a lot function. Perhaps you didn't believe anyone would spend to subscribe, and why go via all that work for free? Well, here are some responses for your excuses.
E-ZINE MARKETING WON'T BOOST SITE TRAFFIC.
You've probably got repeat users on your website; individuals dedicated couple of who verify up on you everyday to read any new posts no matter what. Clearly an e-zine won't make them arrive back more frequently. They already visit each and every day! How a lot more do you want them to view your website?
Then you have probably got those individuals who verify you out once in awhile when they believe of it. Those individuals may only visit the website once a month. What if they had subscribed for your e-zine simply because they liked your site so a lot and received it in their mailbox as soon as a week? Wouldn't that remind them to go go to the site more?
And what about that one time user who came to your site, loved it, and then suffered from a minor head injury and partial amnesia and forgot all about your website. No traffic from this individual. But what if they had subscribed to your e-zine? The reminder will be sitting in their mailbox, which they had stored the username and password for in case they did succumb to partial amnesia, and they would once again be able to visit your website. And who knows? Perhaps visiting your website could trigger all of their memories to return. You'd be seen as the hero you're, all thanks to an e-zine.
And should you merely mail out the password to subscribers and have the e-zine posted on your site, then every time a subscriber reads the e-zine, they add 1 more hit to the website.
E-zines are a regular reminder to Web users that your website is still around and worth checking out.
AN E-ZINE WON'T MAKE ME ANY MONEY AND ISN'T REALLY WORTH MY TIME.
Oh contraire. E-zine advertising can and does create income. Forget the truth that within the last section I showed you how e-zines improve site visitors and thus revenue. Believe for a moment about affiliate advertising. What should you location some of your affiliate marketing links within the e-zine? By performing that you are sending your income generators directly to mailboxes rather than being forced to wait for customers to come to you!
Also, who said that the e-zine has to be free, or that you can't have an upgraded e-zine obtainable for any small fee? The upgraded version could have extra articles, much more frequency or other nifty features that people will be dying to pay for. If individuals like what you have to say, then they will be willing to spend for it.
AN E-ZINE WOULD BE AS WELL HARD TO CREATE
As with so many points on the Internet, you need to remember that you're not alone. There is an whole marketplace available of people whose job it is to help you market online, and e-zine marketing is no different. There are websites available that you can buy articles from to post and websites devoted to writers trying to find freelance jobs just like writing for your e-zine. Programs can be downloaded to help you with your formatting, and contact lists in e-mail programs make mass mailing a cinch.
I am not saying that creating an e-zine will probably be as simple as eating a sandwich, but it can be carried out without an obscene amount of function. The benefits are absolutely worth the cost in time or cash. In today's Internet, e-zine marketing is really a tool that cannot be ignored.
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