subject: Quayside and Beach Dynamic advertising [print this page] Quayside and Beach Dynamic advertising Quayside and Beach Dynamic advertising
Dynamic advertising is even taking over on our leisure time, but in a superb way, now you will see digital signage at the beach, but let us look at the pitfalls in deploying dynamic signage in a hostile location.
When any digital signage equipment is used outdoors you do have to consider the surroundings it is located in, for instance will the electronic advertising equipment be fitted in direct sunlight, this can cause different types of problems, as this will cause the Display to over heat in the LCD monitor enclosures.
Everything has to be thought of, from the sun to the salt in the air, for example in heavy salt air, this will cause any dynamic advertising equipment to fail, as the salt crystals will get into the tv and rot the circuit broads in the hardware and TV, so a special outdoor LCD enclosure has to be used, not just any outdoor TV case, but a stainless steel enclosure as one particular grade of stainless steel is used for beach and marine applications and that is grade 316, as this has a high chromium content in the steel and substantially reduces any rust that is present in the air, these are also used in food and pharmaceutical applications due to the high contact to bleach based fluids.
The stylish finish of a stainless steel LCD enclosure is astounding as typically the well heeled frequent harbour and beach locations on a regular basis, just look at the clientele who own yachts and boats, so they would not tolerate a ill fitting looking solution.
If a steel Monitor enclosures was used, this would be attacked with the salt that is present in the air and cause the LCD enclosure to rot possibly in the initial month; this is why 316 stainless steel is the well-liked choice. This would certainly look off putting to well heeled guests, so this additional purpose is why stainless steel is used.
So what could possibly be promoted on beach or harbour based electronic signage, well the yacht club could promote their bar and restaurant, whilst local boat chandlery stores could promote their products and services, engaging directly with boat owners.
Weather conditions could be shown so that anyone taking a trip is aware of foreseeable future hurricane and storm conditions heading their way.
Now if the harbour club had a WIFI hot spot, a touchscreen digital Lcd advertising display could be used, they could used it as a sort of way finding and find out what restaurants are available at the quayside they will stay at next and even make a table booking for a meal in the restaurant. This would involve wiring the digital poster to the Web so that the customer could touch the port on the map and then make their decision from the restaurants, bars, shows and even check out the weather before they get their.
Dynamic signage is every where and being used to boost customers experiences, others are using dynamic advertising to improve brand awareness and sell the new seasons range of clothes. But what ever motive they use them for, remember when you are drinking your Mai-Tai where you heard about digital signage at the beach.
