subject: The Importance of Gaining Customer Trust and Building a Positive Public Profile [print this page] The Importance of Gaining Customer Trust and Building a Positive Public Profile
Gaining the trust of your customer is extremely critical in developing a continuing relationship that rewards you with repeat business. One-time sales are great but it is the repeat sale that takes your business from average to outstanding. One of your goals should be, no, must be, to build good customer relationships. Building good customer relationships is how you get those repeat sales and maintain a valuable list. After you attract the customer you still have to deliver the goods or services and ensure that the customer is satisfied. It should go without saying, be honest and upfront and always do what you say you are going to do. This goes a long way in gaining the customers trust.
Increasing your public profile depends on gaining credibility with customers and the public in general. Your success and profits depend on your public image. It is important to you how you are perceived by the customer. You must consider what type of public profile it is that you want to project. A successful, upbeat profile should be one of your goals. One thing that builds your pubic profile is the type of goods and services you offer. Don't sell junk, provide quality products at reasonable prices. Find ways to promote yourself, your business, and gain trust and credibility.
It is important that you become an expert in your field. Publishing and sharing your knowledge is one market strategy you must do to accomplish this. Writing articles and getting them published is a must. There are many places you can do this for free. Let other organizations, such as magazines and news services use your publications. Ask only that they also publish links back to your Web site.
Article writing is only one of many ways to gain exposure. Another one is doing press releases. You should use both offline and online media for your press releases. Newspapers and newsletters are two of the ways that I have used. Gaining the trust of your customer and building a public profile are two things that should be part of your daily routine.
