subject: 5 Additional Video Marketing Ideas to Promote Your Website and Boost Traffic [print this page] 5 Additional Video Marketing Ideas to Promote Your Website and Boost Traffic
While most small business marketers are convinced by now that it would make good business sense to create video content for their website or their YouTube channel, most often are stumped as to what type of video content they should create. The following should jumpstart that process to create video that will improve your online web traffic.
1) Provide Information of Value to Your Customers or Clients
Make sure that you tell your target audience about your product and services. Give the details on features, but concentrate more on the benefits they will receive from your product or purchasing from you. Describe in your videos everything they'll receive once they make a purchase. Weave into your video script your unique selling proposition, or USP, in other words, what the customer or client will gain from working with you as opposed to your competition.
2) Create a FAQ Video - Answer the 5-10 Most Often Asked Questions
In the course of doing business, most small business owners are often are aware at least 5-10 questions they are frequently asked by their clients or customers. Create videos that answer these questions and post them on your video sharing site or website. This can answer questions that your potential customers viewing your website or YouTube channel might have in mind and may encourage them to do business with you sooner as you took the time to address concerns they might have in doing business with you.
3) Promote a Giveaway In Order to Grow Your List
Create a video that promotes a giveaway with an opt-in list to encourage your prospects to give you their name and email address in order to get a chance to win something of value, and ideally related to your business. You can give away desirable a product, an ebook, a tutorial video, something that your customers will find valuable.
4) Create Video Content Case Studies
Written case studies are a powerful promotional item to promote your business. However creating a video case study takes it up a notch by providing visuals and audio of a previous customer or client that benefited from your service or product. This video would be a subtle selling point to show your prospective customer how they too can be helped by your product or service.
5) Do A Product Review
Almost every business has a target audience that would be interested in product reviews of products directly related to your product or service. Create a video that covers the features and benefits in detail of the product and give your expert opinion or evaluation to your clients.
While not an exhaustive list, the above ideas should get you started in creating video content that will become a magnet to your niche target audience, draw more traffic to your website and improve your overall Google results.
Richard Sandoval has been in the graphic design business for over 20+ years and has added video
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