subject: Himfr.com Reports Amd Is Going To Change The Marketing Strategy, Focus Shifted To The Chip [print this page] AMD, according to foreign media reports recently said that preparing for a change in the past Bipin performance with Intel's marketing strategy, decided to focus on improving the users understanding of their own chips.
Over the years, AMD has been the processor speed on the most important position to consider, but the company said today no longer focus on marketing the processor speed on the chip, but more focused on how they affect computers at work .
AMD vice president of global marketing Leslie Sobon, said in an interview, the user need to know the technical details of the microprocessor, for them, even more important is the adoption of the chip, the computer can handle any task. And based on this idea of a new marketing strategy is expected to be released Thursday, was named the "Vision".
The industry speculated that Intel's microprocessors with the war years of the competition, AMD has been unable to gain an advantage, perhaps this is AMD changing the marketing strategy to promote the real reason. It seems people in the industry, AMD would no doubt communicated to the market AMD and Intel battle has been defeated. Between 2003 and 2006, three years, AMD has been working with Intel, Bipin performance, but it has been unable to obtain leading-edge, in addition to its own advantage, Intel, AMD's own implementation also contributed to its failure to gain the upper hand in the competition because of the 1. At the same time, Intel is also moving with Ling (Atom) processor in the Internet access to opportunities in this market, AMD is in the market as a few.
However, a few years ago AMD bought ATI is still spending huge sums of its existing strengths. Chupin, the company is not only high-performance graphics chips, but also can support high-quality video content. AMD executives believe that the current value the user has become increasingly multi-media performance, also the corresponding general performance of the microprocessor have been neglected. AMD said: "The situation more favorable for us." The new marketing strategy is expected to help AMD from Intel to regain lost market share. Because the AMD chips designed by the more powerful advantages for users and attractive.
For Intel, the brand name is too complex to let a big headache. Although Intel had in June this year, the brand has been simplified, and only retained the Atom, Celeron, Pentium, and Core 4 brand, but for their own products, the company said will continue to be carried out according to different technical requirements for the promotion.
U.S. market research firm Endpoint Technologies Associates analyst Roger Kay,, AMD could weaken the technology as well as to help customers choose the right products, which will win the PC makers of all ages. He said, AMD can be through a new marketing campaign to tell customers which products are suitable for watching normal video, which for watching high-definition video, and which are suitable for production of high-definition video.
It is reported that Intel plans to launch later this year for notebook computers Arrandale and Clarksdale chips, Larrabee chip in the next release. Larrabee chip will include multiple core graphics processing capabilities will integrate with the x86 architecture, improving application and graphics performance. The chip is likely to be called the graphics processor, mainly for high-end gaming market and the need for parallel processing and graphical capabilities of the industry market, such as oil and gas exploration. But even so, many experts analyzed that, AMD, after changing the marketing strategy by Intel earlier is still possible to win back market share away.
