subject: Tips for a Successful Newsletter [print this page] Tips for a Successful Newsletter Tips for a Successful Newsletter
An easy way to start using email marketing is to create a newsletter.
The first tip for any successful e- newsletter is to make the information useful. Of course, you are writing a newsletter as part of your business strategy, to get your name out there and to familiarize people with your business. However, if each newsletter is a sales pitch, no one will open your newsletter. Give your leads information that they can use. Give them a good reason to use your newsletter. Consider if you would be interested in reading the newsletter you are sending.
As well as putting compelling content in the newsletter, you need to make sure that the person receiving the newsletter knows that there is compelling content. "Newsletter Volume 2, Issue #1" is not an email that most people will click on. Give a preview of what is in the e- newsletter that will interest the recipient. If you include a coupon with the newsletter, include that in the title as well.
Some people go way overboard with newsletter graphics, causing the email to load slowly. Most readers have too much to do and aren't interested in seeing all of those graphics. Other newsletters just give text with no visual interest. There needs to be a balance. If you have a company graphic and catchy logo, you must include. You want people to remember you. Also, keep the newsletter in an easy to read format. But keep it professional looking. Using newsletter template or newsletter software will allow you to get a professional look.
Develop a frequency that you are able to stick to. If you don't have anything interesting to say every week, send out a monthly or quarterly newsletter every week. Make sure that you stick to your deadline and automate it with email marketing software. If newsletters are sent infrequently, they can easily lose their priority. Make sure that you have the task assigned and mostly completed well before the deadline.
Editing is of key importance with a newsletter. When you see mistakes in someone's writing. You become distracted. You start correcting them in your head, or rewording an awkward sentence. Suddenly, you are thinking about correct grammar and punctuation. You want your readers to be thinking about your business, not your spelling errors. If you have to assign a dozen people to read over the newsletter to catch mistakes, do it. It won't take long, and you'll be surprised at how many mistakes you catch.
Once again, you must understand that content is the most important part. You want to give out information that people need. Give information that people will forward to their friends and you will have a good newsletter.
