subject: Video Marketing For Massive Traffic [print this page] Video Marketing For Massive Traffic Video Marketing For Massive Traffic
Almost all of us that have websites are familiar, at least on a limited basis with search engine optimization. This is the process which allows you to rise in the search engines for specific keywords due to direct actions that are taken by you in order to gain favor in the search engines. Although this article is not about search engine optimization, per se, it is about gaining massive amounts of traffic through viral marketing with videos, and that has a lot in common with search engine optimization. Why is that?
The reason why this is the case is because one of the most popular websites on the Internet, which is a video website that is driven by Google, YouTube.com is not only an excellent place to watch videos, it is also the second most trafficked search engine on the Internet. People spend a lot of time on YouTube on a regular basis, simply surfing from video to video and trying to find information that is either compelling, enjoyable or informative. You can appeal to your audience through the same means by supplying them with videos that will give them exactly what they want.
The magic about video marketing is that it not only can get a lot of traffic directly to the video, it also warms your audience up and allows you to send them over to your website, either by giving them your URL in the video or by supplying the URL in the link off to the side of the video. Most people are surprised with exactly how many of their viewers will end up surfing over to their website, but really, it is just a matter of baiting them there. You offer them what they want in the video and then give them a compelling reason in order to finish up by visiting your website.
Proper keyword selection is very important whenever you are posting your videos, and it will help you to rise to the top of the video search results. The popularity of the video is also something that can help in this regard, as well as the tag keywords and incoming links. Think of your videos as pages that exist on your own website and do what you can in order to optimize them to rank well in the search engines. In particular, you want them to rank well in both Google and YouTube, giving you traffic from two different sources.
Perhaps the most important part about video marketing is the fact that you need to give the people the opportunity to come to your website. Don't assume that they are going to be able to find you, let them know that there is a link beside the video that leads them to your websit
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