subject: Article Marketing For Lawyers-get More Leads! [print this page] Article marketing for lawyers, professionals and business owners is one of the finest tactics for you to show the specialized knowledge and experience that you have in your field to your possible customers.
Article marketing, to a non-Internet marketing professional, could seem like merely an obscure concept.
There are plenty of reasons that one should take part and in reality excel at article promoting in their field. Outside the exposure the article gives you to your customers and potential customers who are looking for answers to their questions online, article marketing also offers a fine source of one-way inbound links to the pages of your site that you choose to send people to.
What does article marketing entail? Article promotion involves writing short articles on precise subjects that your possible clients have an interest in or would search for on the internet. These articles should be 350 to 800 words.
Some folk will tell you that you should write as many 350 word articles as you can, but if your goal is to create an expert standing and a trusting relationship with your potential customers, you actually have to target the quality of the article not only the length of the article. Articles can be written about almost anything. Lists are often a good starting point when thinking about articles to put on the web. For example, you can write about the 5 most vital things that have to do with your subject.
A corresponding article might be about 5 things you should not do with or about your subject. Another great article style is the how-to article. When picking the particular subject you will be writing about pick one that your possible customers will find helpful. If you're a DUI Lawyer an example would be How to pick A DUI Attorney-Three Things You Want to Know About Picking A DUI Lawyer For Yourself.
This is a great example of an article that a DUI attorney would write for the article marketing that they do to promote themselves as it fills a need the potential customer has and also enables them to naturally imbed quality keywords across the article.
Once you have selected your subject and written your article the following step is to enroll in multiple top quality article directories that let you post your articles online. These directories not only send traffic to your internet site immediately thru the links you provide in your autobiography section but also rank highly in search engines such as Google, Yahoo and Bing. When you have set up multiple accounts at article directories you need to submit the articles to these accounts to help make a funnel for potential clients to find you.
Be certain that you know the publishing tenets set out in every one of the article directories that you submit to so that none of them get denied requiring you to go back and spend more time fixing them to get them accepted.
I know what you are thinking, this could take considerable time and being a busy entrepreneur it may not be for you. That's where search engine optimization firms and consultants come in to play. SEO advisors are professionals that are capable of creating high value content for both off and on-site optimization. The real value of a high quality SEO specialist is in their power to incorporate the correct keywords into the article at the correct density for them to get indexed and ranked well by the leading search engines.
As an entrepreneur, for many jobs we know we are better off hiring a deck builder to build a deck or a contractor to build our house. Could we do it ourselves, maybe, but it certainly won't be as cost effective due to the specialized expertise that come from experience in an industry. This is one area that will pay itself back, multiple times over, if you're working with a high quality search engine optimization / search engine marketing firm.
