subject: Is Your Poster Conveying Your Message? [print this page] Posters are made to be seen, but if your copy is not perfectly convincing, you will have wasted time and money. The copy that accompanies your poster printing is the most important aspect more important than the design, the colors, or even the images that you choose to use. The copy tells people what to do and how to do it. Here are some factors to consider when you are writing your copy for poster printing.
Who is your audience?
Start by thinking about the type of people that are your best customers. Companies will generally market to a certain demographic, and your poster printing will need to reflect your target audience in the copy.
Consider your typical movie poster as an example. The copy on a G-rated childrens cartoon will be very different from the copy on the latest R-rated slasher flick. In order for poster printing to be successful, you need to know who your audience is.
Keep it simple
You might be tempted by the large canvas that comes with poster printing to try and squeeze in as much information as possible. However, your poster will be much more effective if you choose one main point of focus. Keep the message short, sweet, and to the point. In addition, you will want to avoid large blocks of text. Instead, try breaking it up with subheadings and bullet points.
Make it personal
When you are writing the copy for your poster printing, you want the language to sound as if you are talking directly to the reader. This means using pronouns like you instead of they or everyone. Keep the tone of the copy conversational to prevent it from being too dry and boring.
Use a headline that draws them in
Out of all the copy on your poster, the headline is the most important. The headline is the first element readers will notice. Keep the headlines short and direct, giving the reason for your poster printing immediately, and telling readers exactly how they will benefit by what you have to offer.
Choose the right font
One challenge of poster printing is its large size, which will impact many facets of its design. Everything on a poster is larger, and therefore your font should be as well large enough that you can read it from a distance. You can get away with fancier fonts thanks to the larger canvas, but you also want to ensure your font matches your branding. Make sure you arent using casual fonts for a serious event. Traditional fonts feel more trustworthy and safe, while unconventional fonts can feel fun and exciting.
When you are commissioning poster printing, the copy is extremely important to the success of your advertising campaign. Make sure that you give it the attention that it deserves and follow the above tips to create a poster that works for your business.
