subject: Social Media Marketing for Chiropractors in 2010 [print this page] Social Media Marketing for Chiropractors in 2010
If you're already utilizing sites such as YouTube, Twitter, Foursquare and Facebook, then that means you're involved in social media marketing. Chiropractors are finding that traditional forms of advertising, such as Yellow Page advertisements, mailers and brochures are relatively ineffective. Over the past five years, the Internet has become the chosen place for people to discover information, find businesses and make connections.
The Power
The power inherent in social media marketing for chiropractors can be found in the various opportunities different sites give you. This is about making a connection and keeping it with your present and future patients. Offering insights, useful information and groundbreaking stories will make people want to keep in touch with you, help you gain their confidence and eventually convince them to use your services.
The other aspect of social media marketing is the sharing factor. If someone likes an article, video or blog associated with your site and practice, they may easily share it over the internet with a friend. When they do that, you have made another connection.
Constancy
In using social media marketing for chiropractors, it's important to be consistent. If you can update your blog daily, offer new articles every week and provide a different video at a specified time each week, you'll create an ongoing presence on the internet and develop a reputation as a reliable practitioner.
Subscribers
The previously discussed platforms and web 2.0 sites allow you to create a list of subscribers. These are people who want to know the latest about you, your practice and the field. You can use this list in many ways, sending out a monthly newsletter, offering discounts and providing updates. Remember that with your patients and potential patients you are creating a community that all have the same interests-your chiropractic practice, good health and pain relief.
Be a Reliable Resource
Social media marketing for chiropractors is a relatively new but already effective method of finding new patients. Although you are selling your chiropractic skills and knowledge, you are doing so by becoming a resource for the public and for your growing list of patients. The cultivation of clientele through social media marketing is an ongoing process that can payoff in a major way.
