subject: How To Use The Renegade Network Marketer System [print this page] Author: Dean Caporella Author: Dean Caporella
Just like prospecting methods, The Renegade Attraction Marketer, the blueprint to attraction marketing has also been evolving with Ann Sieg already updating the book and then following up with the practical in the Attraction Marketer's Manifesto.
But it doesn't matter which way you look at your business and what system you are using to get an edge, you need to be standing out from the crowd. This is one of the major training points in the Renegade book and Sieg really hits home this point.
Promoting yourself doesn't mean going out and buying the biggest billboard on the busiest highway and plastering you all over it. Promoting yourself and your brand comes from how you interact with your prospects, your training and education materials and how you help them reach their goals.
While the old school methods still work well they are a little unprofessional like but when you find a happy medium between what's in the Renegade system and using old prospecting methods then you will be in a pretty good spot generating targeted leads.
Its a syndrome within network marketing circles known as same ol same ol and its probably the main reason why most MLMers cant get off off the starting blocks in their business.
What do we mean by same ol same ol? Well, everyone has the same looking websites, follow their companys protocol to the letter and basically do what everybody else is doing.
To stand out from the crowd you need to be promoting yourself and the best way to do this is to lead with you not your company. If youve studied The Renegade Network Marketer then youll understand what were getting at.
Are you branding yourself or your company? As a Renegade Network Marketer, one of the things you're taught is to brand yourself.
What Prospects Are Looking For
The truth is, your prospects arent really looking for a network marketing company. Theyre looking for a way to improve their current lot in life and by promoting a company, youre not promoting the benefits.
One of the benefits is you as a coach and mentor. Your prospects will be more interested in how you got to where you are and how you can help them get there.
That is, it's you your prospects will eventually join and not your company. If you "fly the flag" of the company ahead of yourself when prospecting then you've missed a vital aspect of the attraction marketing process.
Now one of the benefits with the Renegade Network Marketer is you're encouraged to brand yourself via websites, blogs and Web 2.0 real estate.
Once a prospect comes into your funnel the training should commence immediately and not when they join your business if they join at all. Training such as information and tips you freely hand them that they can implement right away.
It's part of the pre-sell process. Instead of leading with your company, the products or your business opportunity, it's much more powerful to firstly identify why they sought you and what they're goals are.
Ann Sieg talks about how powerful the pre-sell process is in the Renegade Network Marketer.
This is how Ann described the Pre-sell process:
"The frame in which someone views a message has more of an impact on their decision than the message itself."
And she emphasized this fact during her association with the King of pre-sell Ken Evoy of Site Build It! fame when they launched the Inter-Network Marketing Contest earlier this year.
The way your prospect views your behavior during the lead up to the "sales pitch" will have a big bearing on whether they even give you the opportunity to pitch them.
Many people will argue..."well, I cannot afford to waste time on educating a prospect because I don't have many people in my downline and I need to build it quickly."
This attitude will not build your downline; it will kill it. It's short term thinking. By using the Renegade system, you should never be in a position of having a lack of prospects to work with.
Attraction marketing + pre-selling equals targeted, well informed prospects plus a stable downline - that makes for a solid business.About the Author:
