subject: Is Seo An Essential Part Of Your Online Business [print this page] You may think of online business or already have one. That will be in form of website. Your website works as a store as well as a presentation of your store (Billboard). In case of physical store you can give address to anyone and someone will locate it. Passerby notices your board and spreads your news by mouth. These all dont replicate in internet business. If someone has to find a product or service you sell then he or she has to go to search engine first. Put the required keywords and get the results. See the following statistic.
85% of visitors are coming from top 3 search engines like Google, Yahoo & MSN!
Nearly 75% of visitors are coming from the first 10 listings in the search engines results say page 1.
About 20% of visitors are coming from the second 10 listings in the search engines results say page 2.
Less than 5% of visitors are coming from the first 10 listings in the search engines results say page 3.
The rest of little percentage is coming from listings beyond 30.
Findings are eye opener. Majority of traffic comes through search engines. Further statistics reveals that chance of getting 75% visitors of that 85%, when you are listed on 1st page otherwise you will end up with almost none at your site if listed far away for your targeted keywords. This obviously indicates that you have to quest for listing on first page of search engines. You simply have a question that how search engine indexing the pages of my website.
For indexing your web pages search engines use a specific program called spider or crawler or robot. That program follows the links of pages and visits them one by one. During the visit it copies the pages and later on analyzes it according to their given parameters and indexing it. With all results these pages are added to the databases of search engines and updated periodically. When someone searches specific keywords search engines rank the pages according to their algorithm and return us results.
Who will help you to get ahead in search engine rankings? Obviously a Search Engine Optimization expert can help you out. They thoroughly analysis your websites and suggest you some recommendations that will help you to index first in search engine results. They will do their work in two parts and they are termed as On Page optimization and Off Page optimization. On page optimization refers to the factors that directly affect your website or web pages. Those factors are content and structure of website that is mostly found in HTML. Structural components which are need to modify by SEO experts includes Meta title, Meta tags, meta keywords, images and links given on the page. Content is another important part for on page SEO. It needs to be written with keywords, placement of keywords and density of keywords are considered the most.
Off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are not controlled by you or the coding on your page. These services include:
Link building
Directory Submission
Content writing
Article writing
Article Submission
Press Release Writing
Press Release Submission
Social Media Marketing
Social Bookmarking
Blog management
You can employ on page or off page separately but they will give best results when they implemented simultaneously. For doing SEO work for your website you need to have services form professional SEO experts or a professional SEO services providing company. It is better you avoid doing this work by yourself as it may prove dangerous sometime. In next article series I shall introduce you these SEO services one by one so you will have in depth knowledge of this amazing work.
