subject: Small Business Marketing Tips - Be Clear On Why You Are Here [print this page] There are 1000s of small business marketing tips and strategies in existence today. Most of them work, but some work better for some people. Why is this the case?
Coaching business owners for the last 10 years has led me to believe that a key ingredient in the success of any business is linked back to the reasons that the business owner has for being there in the first place. i.e. what is their Why.
A question that I ask to each and every business owners is:
If you had unlimited time and money, what would you do. Very few are able to answer this because they are so caught up in their daily lives, fire fighting and dealing with the daily challenges that life presents to them. Failing to give this daily struggle meaning leads to burnout.
If you are operating a business and are looking for small business marketing strategies that work, take a breather for 5 and start to prepare your own life strategy. Why are you doing what you are doing? What will it be like when you are finished? What will you do then? What will life look like for you then? What will that enable you to do then? How will you feel about that? What will happen if you do not achieve?
The last question will usually be met with indignation if the Why is strong enough.
To be successful in business, you must work every day on your why. Your Why will enable you to clarify your vision for your business. By sharing this vision with your team, you will motivate and inspire them to work harder for themselves and for you.
Supporting the vision for the business will be your mission, also underpinned by your bigger why.
By having a clear Why in your business and in your life will also have a profound impact on your ability to market yourself. As the title of this article states - Small Business Marketing tips Be clear on why you are here also helps you to become excellent in your marketing. The customers love clarity, succinctness, brevity. A clear why from you will enable your marketing team to develop and deliver clear messages for your customers.
This is even more important online, where there is intense competition for certain a niche market. Even online though, people buy from people and people also buy from individuals who have a very clear Why.
This is because it is easy to resonate with, empathise with and follow a clear leader.
