subject: New Business Websites - things you need to know [print this page] New Business Websites - things you need to know
When starting up a new business, a website is a great marketing tool. It gets your products, your branding and your location known to the outside world. For 2010, it is more important than ever to get known against your competition. You snooze, you lose!
If your clients want to know information about your products and services, you need to make it easy for them to obtain this information. Not only this, your website is a very important sales tool for your business. Use your sales tool wisely and you and your business will reap the rewards for it.
An online presence is as important as ever these days. The time where you just build a website & leave it to it's own devices is over. There are several ways to help your website up the rankings
Content is King
Relevant content with carefully placed keywords is a must. Content which is useful to your viewers is going to be better for the viewer, and the search engines. Who wants to read a load of spammy, keyword orientated text? not me - & probably not you either.
Google loves a frequently updated website, so go ahead, add more relevant news items, offer some tips & special offers, write some articles. Put some effort into your website & you will reap the rewards.
More businesses will add blogs to their websites in future, this gives businesses another way to interact with their clients. Blogs allow comments and feedback which is always helpful to keep your website fresh & up to date, as well as helping you keep up to date with trends & customer likes/dislikes.
Analysing your website statistics is very important these days. How many visitors do you get? What browsers are they using?
What is my bounce rate?
Bounce rate is the percentage of people that come to your website & leave straight away. This is usually down to one of two things
1) People can't find what they are looking for, or don't know how to find it quickly
2) They just don't like the look of your website.
Fix these problems & you will find that the visitors coming to your site will stay longer & buy more, it really is as simple as that.
If you are a small business owner, you need to show your business in it's best light, using it to it's fullest potential to show your clients that you are the company to use. Both in professional terms & the services & products you offer. Your website is your highway to getting more clients so use it wisely & reap the rewards.
