No matter what kind of business you're in, you probably already know that sales are the key to your success. Although you might be able to think of many brands on the market today that seem to "sell themselves" you can be sure that even the most successful companies have dedicated sales people that are constantly looking to identify and establish a relationship with clients that can benefit from their product. It's important to give your sales people all the tools they need to be ready to deal with customer problems and highlight solutions.
The need for a Feature Advantage Benefit Template
Although you do your best to hire salespeople that are adept at thinking on their feet and dedicated to providing a consistent message about the quality and purpose of your products, there are customers out there that have managed to find a way to avoid the sale. If you're interested in helping your sales staff close more deals and provide answers that will remove barriers to closing the sale, it's essential to give them highlights about each and every product so that they're never at a loss for a relevant response.
What is a Feature Advantage Benefit Template?
Most companies and sales teams have regular meetings to discuss new and existing product lines, and the type of audience member that is ideal for the services that they're offering. No matter how well you take notes in these meetings, it's still possible to forget the messaging and important highlights that need to be pointed out during every sales call. That's why so many sales managers are relying on "feature advantage" style documentation to keep these topics fresh in the minds of their staff.
The Feature Advantage Benefit Template is an easy to customize document that's meant to help your sales staff remember the features, advantages, benefits, and other points that can be used to facilitate sales. While this document is currently aimed at products and services, it can be modified to encompass other selling areas as well. In the features section, you can list key components of the product that were developed to meet a certain customer need. In the advantages section you can list benefits of the features listed previously, however, these are often only useful if the prospect needs the product in question. Lastly, you'll be able to list benefits of the product and its features that the customer might not be aware of.
