subject: How to Improve Your Online Marketing [print this page] How to Improve Your Online Marketing How to Improve Your Online Marketing
Your Web site must be professional in appearance. Good is not enough, it should be great. You want your Web site to be clean and free of distractions. Your Web site should be easy to navigate, up-to-date, and have that professional look to entice customers to return. Your Web site needs to be USER friendly and answer the customer's questions.
Be honest, you are building your online reputation with the appearance and content of the site. Give your customer's all the facts so they can make an informed decision about your product. Follow through on what you say you offer at your Web site to maintain your online reputation. News travels fast, and even faster on the Internet. You don't want the reputation of being a poor company, scam site or rip-off artist.
You want to have your customers spend time at your site, interact with it and, most importantly, to return. One of your goals is to get them to add it to their favorites or bookmark it. Keep up with today's technology and use video and audio to present your products. There are many good companies that can supply you with video and audio clips. Do your research!
Try to include your name in the domain name make it yours. You want the customer to remember your site. For multiple-site URLs include brief benefit related terms.
Use customer testimonials to promote your products and services. Testimonials are a great way to get the customer to associate quality and reliability with your Website. This builds third-party referrals for your site. Again, use video and audio testimonials in addition to printed testimonials. The video and audio testimonials increase believability.
No matter how flashy or impressive your Web site is, it is service, satisfaction, and reliability that keeps the customer coming back. Remember your Web sites, services, and products are building your world-wide reputation.
