subject: The Basics of Blogging and Web Site Creation - Part One: Content Is King -Dominate Article Marketing [print this page] The Basics of Blogging and Web Site Creation - Part One: Content Is King -Dominate Article Marketing
My fellow writers at the Absolute Writers Forum (known lovingly as the AW Water Cooler or just Cooler) are the reason for these next series of articles so I wish to thank them.
In the next few series of articles, I will try and deal with some of the very basic technical jargon and skills that one needs when facing this daunting world of web-site creation, blogging and getting listed and noticed by the Search Engines. Some of this I take from things I posted at AW and others from my own articles on Web Creation and still others from my own blog, Cobwebs Of The Mind.
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Let us start with the few important factors that are required today on the web. There are quadrillions of articles on this, most very poorly written, but the message is always the same.
On the web today, "content is king". But that is not all their is to that rule. Let us change it a bit to fit the reality of the web, search engines, and the sophisticated algorithms being deployed by the search engine trinity of: Google, Yahoo & MSN."Content is King, but Original Content is the King of Kings."
Okay - that is the first cardinal rule you MUST understand about the web today. Now what does this mean?
There are essentially three factors in this equation:
1. You must have content - words, phrases, information - on your web site.
2. You should have "original" content on your web site. This is content which either you have created or have gotten permission to reproduce on your web site. It should be "original". Copying content from a web site, and putting it in your blog, where that content has been reproduced in thousands of other web-sites, is not going to help your Google ranking (and you may even be penalized for it.) This does NOT mean that everything, every single phrase and post and article you put up on the web has to be original and not repeated elsewhere. What it does mean though, is that the majority of your web site or blog should be just that - YOURS.
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3.Your content should constantly grow. You should be adding to it on a daily or bi-daily basis. Stagnant blogs and web sites are noticed for being stagnant - dead. They drop so fast in Search Engine (search engine) rankings you have no clue! Web sites demand nurturing and work. They do NOT run on auto mode. (Just look at how much time you spend with your blog!)
Now as to why and how.
Search Engines look for content. They have developed very sophisticated algorithms to check content. To see if this content is original, or they are coming across the millionth time they have seen the same thing. This is all mathematical btw. And this is NOT the only thing they look that. (We will get to those other things in our next posts). However, Content is critical. Lets give two examples.
