subject: A Primer on Google AdWords [print this page] A Primer on Google AdWords A Primer on Google AdWords
Google AdWords is one of the search engine marketing companies which help web sites attain more visibility, thus attracting more users. It is known as Google's "flagship advertising product," according to Wikipedia.
There are several components of the AdWords program, some or all of which may be utilized by web site owners. One is the search-based keyword tool, which allows the most effective keywords to be attached to one's site. The claim of effectiveness is based on results from actual Google search queries.
Another component is the AdWords Learning Center, which provides several links for site owners enabling them to learn more about the product and get help dealing with issues such as "Can't See My Ad", "Ad Position and Quality", or "Languages & Locations" (pertaining to reaching the audience of potential users).
A "Glossary" section is available, along with "Beginner's Guide", "Account Administration", and "Optimisation Center" among many others.
There is a lot to learn when it comes to monetizing a website. Search engine optimisation is relative to the purpose of Google AdWords. With the various resources and tools provided, their clients may have more successful web sites, which will, in the end, benefit the users of the sites.
The formula is simple: The more optimized the site is, the more visible in a higher position on a search engine list, the more visitors to the site, and thus more exposure for the products or serviceswhether direct services, or the service of informationthe site owners offer. The site owner, its users, and Google AdWords are all the beneficiaries of the outcomes.
