subject: Using Photography Portfolios Cases To Make A Great First Impression [print this page] With the ease of taking and sharing digital photographs, many people lose sight of the fact that photography is art. While taking yet another photo of your puppy playing in the snow may be more of a personal keepsake than a work of art, there are some photographs that need to be kept more secure.
If your business is photography you rely on the pictures you have taken to win new clients. Without your portfolio all you have is your word that you can give your clients what they are looking for. Instead of simply telling them what you can do, you need to be able to show actual photos that you have taken.
One way to present your photographs in a way that makes a real statement about who you are and the quality of your work is use a quality photography case. While the case itself does not affect the quality of your work, it can have a big effect on the impression you give. In a highly competitive marketplace the first impression you give will have already influenced a potential clients opinion long before you pull your first photo from the case.
Chances are good that you are not the only photographer a potential client is looking at before they make a decision about who to hire. Depending on how many photographers they interview, you could easily become just another face in the crowd. You need to have a way to distinguish yourself from all of the other photographers, and to make yourself more memorable. There are two ways to do that; outstanding photographs, and your image.
Before you go to see the client you take the time to dress right, and to make sure your personal appearance gives off the right image. Is it worth compromising that image by putting your photographs into a cheap portfolio to present them to the client? No, its not. In order to give off the best possible image you need to invest in a portfolio that is worthy of your artwork.
The good news is, most of your competition carries the same type of case. It is a black leather or vinyl soft-sided case, and it looks just like everyone else's case. Chances are if the cases were put together some photographers would have a hard time picking their own case out from the rest. When you walk in with your silver metal photography case, you automatically become noticed. Two days later when the client is trying to remember one photographer from the rest, you will be the one they remember the most.
As an artist or a freelance photographer, your image is a very important commodity. In order to maximize your potential to get hired for jobs you absolutely must find a way to stand out from the rest of the crowd. Don't let your choice of portfolios hold you back from getting new clients. Invest in a metal photography case that will protect your photographs and send a message that you are worth noticing.
