subject: Business Start Up: Take Action [print this page] Take Massive ActionTake Massive Action. Massive Action = Massive Results. We can thank Tony Robbins for that phrase but it does work.
One of the best small business tips that I received when I purchased my franchise 8 years ago was that Marketing was all about Maths. Put simply, if you knew how to generate enquiries for your business and you knew how much each enquiry cost, then how then could you not be successful? As long as there was a genuine appetite for your business of course.
Working with business owners, we are astounded by the careless approach to marketing. The philosophy is that of you throw enough mud at the wall, some of it will stick.
Yes it will. But at what price? And are you willing to go down this path? This is the school of trial and error and the university of hard knocks. IF your business requires new customers or clients every month, then you will need to brush up on your marketing. And thats why we say Take Action.
The Action we refer to here is primary proactive action, outside your comfort zone action, frustrating action, but if carried out in a measured, systematic, sustained way, it can be the most rewarding action you do.
You will fine yourself wanting to give up when things do not work the first time. And you will if you do not test and measure the effect of every marketing campaign that you run.
If you do this, you will be able to stop running promotions that do not work and continue to focus on those that do work.
Back to massive action. If you know the numbers of people that you need to meet every week, to get a level of sales and income, then why would you not take these numbers and double them. Most people, even those armed with those numbers do not do the required level of activity to be successful
80% of the required activity will not give you 80% of the desired result. More like 40% of the result and 40% will mean a slow death for you and your business.
Business owners often think of things but fail to take action. We like to say that A Positive Idea with Positive Action will give you Positively Nothing.
How do you rand on the Ideas versus Action Scale?
Do you take Massive Action every day and would you if you knew how?
