subject: Affiliate Marketing: E-zine Advertising Tips [print this page] Affiliate Marketers are exploring for means to promote their products effectively and one way to do this is by E-zine advertising. The associate must first know what Ezine Advertising is all about before they can make use of this tool for advertisement.
E-zine is a coined term for magazine published in the internet. It is a newsletter with various subject matter or themes that are sent to subscribers. And when a newsletter has been around for quite sometime in the internet, the number of subscribers of the newsletter will increase to a point that it represents a considerable percentage of the global market. And when the number of subscribers is large enough, the publisher of the e-zine will be selling space in it to internet entrepreneurs and to affiliates. This is how e-zine advertising starts.
Here are some guidelines that an affiliate marketer should remember to acquire the maximum benefits of e-zine advertising.
*Several e-zines are just paragraphs sent in an email, while other e-zines provide links to other sites. To encourage its recipients or subscribers to participate, it is essential for affiliate marketers to select e-zine that offer external links to other websites. If the affiliate marketer has signed up with a pay-per-click program, the affiliate can arrange the link to be directed to the merchants website or lead to the affiliates website.
* There are 2 kinds of ezine ads: Solo ads which are more expensive and the Banner-like ads which are cheaper. The solo ads take the complete attention of the reader, while the banner-like ads will be competing with other banner ads. It is up for the business owner to make a decision on which ad type to choose according to the budget and what works best for his affiliate product.
* Affiliate marketers must pay attention on the placement of the ads. If possible, pick the top sponsor ads first because these are more visible to the readers and they tend to click more on these ads. The second best is the bottom ads. The least effective are the middle ads since prospective clients tend to skip ads in the middle of the article. The top sponsor ad is priced higher, of course. When the article of the newsletter is appealing, the reader will finish the article and find the bottom ads. Since the prospective client is through reading, he is more likely to click on the link of the bottom ad.
* The reason that ezines work well is that they are conveyed to a very targeted group of readers. To have an e-zine ad that targets a specific audience, the affiliate must find out from the newsletters publisher the topics of the next issues. Once the next issue is known, for example vintage cars, the affiliate can select from among his products which is most related to the issue, for example, car parts. An e-zine ad about another topic, such as computer software will most likely be overlooked by the reader.
By using these e-zine advertising guidelines, the associate can center his attention on ads that will earn profit and avoid the ones that are ineffective.
