subject: Can You Afford Not To Hire A Search Engine Marketing Company? [print this page] So you have decided that you need to devote more time to your search engine marketing campaign congratulations, this is a critical first step to achieving success for your business! However, you might be on the fence about whether or not to keep the task in house or outsource it to a professional SEO company. There are many things you need to think about when it comes to determining the best course of action for you. The wrong move can put your company out of business, while the right move can bring you success beyond what you have experienced before. Here are some key considerations to help you decide to outsource your search engine marketing campaign or not.
First of all, you need to think of your in house staff and decide who would be responsible for the analysis, design and implementation of your SEO campaign. You also will need to figure out if that person can also measure the success of their actions and efforts. Do you have anyone? No? You better call a professional company.
Second, if you do have someone in mind, will it be their main job once the campaign starts? Can you afford to have them dedicate all of their time to this and basically scrap the duties that they are responsible for now? If not, will you have to hire another employee (or more) to make up for that? How confident are you in that person's abilities with search engine marketing? Do you have any proof of their skills? SEO is a tedious process that requires a lot of research.
Third, does anyone on your staff currently have the time, knowledge, experience and resources to make all of this happen and to successfully implement and maintain your program's search engine optimization? Are they going to keep up with reports, tweaks, links, Web content, and other characteristics of a site and are they really going to care if it all works or not?
If you are not sure of any of the skills of your current staff for such a demanding and important job, you probably do not want to take the chance that running your search engine marketing campaign in house brings. You could lose a lot of money not only in the website, but if you had to hire another employee to take over the person's present duties so that that person could focus on your search engine marketing campaign, you may end up with nothing more than a lost website, an extra employee and a lot of wasted capital.
