subject: Hiring A Seo Company Vs. Working In House [print this page] If you are trying to find a cost effective way to increase your sales and profitability, you are probably looking for a good SEO company to work with you on your site. Search Engine Optimization (SEO) is the art and science of the mixture of technical and marketing into a finely tuned website that is attractive to both search engines and visitors, ranks well for certain keywords and phrases, and suits your audience well.
It has been shown by recent surveys that on average, only 20% of businesses outsource their SEO efforts to professionals. This means that 80% of all businesses leave the health of their business up to luck is that good enough for you? It shouldn't be. Of this 80%, it is likely that 90% of these companies can not be found on the Web. In order to generate a significant amount of visibility, your website must typically rank in the top 30 results. A good SEO company will be able to optimize your website so that search engine crawlers will pick it up and visitors will turn their clicks into more sales for you and your company.
If you are a company that is still on the fence about hiring a professional SEO company, here are some things you need to look at to determine if it would be in your best interest or if you should keep your campaign in house. First of all, you have to have a good understanding of how search engines and directories work. This might seem obvious, but many people have no clue as to what search engine optimization even is. If you or your employees really do not know, you had better hire some professionals.
What about website design?
Even though search engine optimization is not entirely a technical marketing process it does require a fair amount of technical knowledge about what a search engine friendly website is. There are many different elements of a site that can either help it or hurt it do you know which ones are which?
Finally, experience has to be taken into consideration does anyone in your office have experience with it? If not, you should find a professional SEO company to help you. Programs require a lot of research and it is a very tedious process. If you think you do not have the skills or the time to devote to such a campaign, a professional SEO company will be the best cost effective solution for you and your company.
