subject: Pay Attention To Your Article Byline At All Costs [print this page] An article byline is simply the name of the author and is typically found either at the very end of, or immediately beneath the article's headline. For Internet marketing purposes, however, the article byline can take on critical importance as in this case, it is incorporated within an area known as the "resource," where the reader may find out more information on the author, the subject and an all-important back link to the website in question.
Every entrepreneur must appreciate the power of article marketing and must engage, as part of an overall Internet marketing strategy. The development and proliferation of articles is a rocksolid strategy and can bring many benefits to an online campaign. One of the primary benefits is the establishment of credibility, when the author in question becomes seen as the expert in the niche.
If your author name is found regularly over a process of time within an article byline, your name recognition will help you to build such a reputation for the provision of pertinent information, that people will automatically gravitate to what you are promoting. Be sure at all times that any information you publish is of the highest quality, is right on point and well constructed, because there is nothing worse than poor material. Get it right and the benefits can be significant.
The resource box is an important part of the publication, but many marketers simply do not give it enough attention. Not only will the byline be incorporated here, but the information will also prompt the reader to click on your link and visit your website to find out even more. The ultimate objective is, of course, to pursue an action of some kind, such as a purchase.
As you are building reputation and expert status through the correct use of an article byline within your article marketing, you are also increasing the number of direct visitors to your website. Make sure that the landing page that they see when they visit your website is pertinent and it is probably better to establish a separate page rather than just sending people to your homepage, through a process known as deep linking.
All the major search engines put a great deal of emphasis on correctly structured deep linking as part of search engine optimization technique. Simply, they like to see that you use anchor text, which essentially links your article's primary keyword to a landing page with associated information. Then, when document sharing or article directory sites publish your article, the search engines give you full marks.
Don't publish any material online without ensuring that the resource box is well structured. This is your promotional area and while your author's name will be included in the article byline, your level of expertise will be reinforced and you can also talk about the reason behind publication of the article itself, i.e. problem solving.
Some people choose to use a pseudonym instead of their own name when writing articles and thus the name that appears in the article byline is not directly linked to them. Think long and hard before you adopt this strategy, however, as remember that if you are the key driver behind the business, it would be probably be sensible for you to associate your real name with the best content out there.
