subject: How KeywordSpy Can Help You Improve CTR [print this page] How KeywordSpy Can Help You Improve CTR How KeywordSpy Can Help You Improve CTR
Everyone running any sort of PPC advertising campaign wants to know how to maximize a single statistic: click-through rates. There are many proven ways to improve CTR, and KeywordSpy is uniquely positioned to help you utilize these tested techniques.
What is KeywordSpy?
KeywordSpy is the leading keyword research tool for content creation on the web today. It allows you to move from your general interest to a specific, money-making keywords guaranteed to pull in customers. It can also read your competitors' pages and learn their keyword strategies instantly.
How Does It Improve CTR?
Gathering Intelligence
If you're just starting out, it can be difficult to get a sense for what works and what doesn't. Your competitors will have had years more experience with SEM (Search Engine Marketing). With a special KeywordSpy feature, you can take advantage of their experience within minutes. You can learn what PPC ads have been clicked through the most and what ads haven't worked. Then, you can use features from the ones that work while discarding the ones that don't improve CTR.
Find The Right Keywords
Certain phrases and words pop out more than others. One of the most important ways to improve CTR is to use our proprietary keyword tool. Simply type in your business website or market, and our KeywordSpy feature will give you a list of the keywords that are getting great CTR. Then you can craft your PPC ads with confidence.
Stay On Top Of What's Hot
One of the most common failings of SEM is that people use the same advertising campaigns year-round, from year to year. The Internet is constantly shifting, and you need to stay on top of what words are getting the most click-throughs now, rather than what worked six months ago. With our constantly-updated keyword research tool, you don't have to worry about falling behind the curve.
Merge Your Advertising Campaign With Your Site Content
We can help you craft keyword-rich site content as well as effective advertising campaigns. For instance, Google bolds advertisements whose headlines exactly match search queries. If you use our keyword tool to build both your site content and your pay-per-click ads, Google will become your ultimate SEM partner, pushing your site to the top of a search, featuring your advertisement in the sidebar, and putting your title in bold. The most effective campaigns involve tightly-knit adgroups, and only KeywordSpy offers that.
