subject: How To Find If Your E-books Are Able To Generate Viral Marketing Effect [print this page] A free e-book is a great way of ensuring that your readers pass it on to various people in their social circle, who in turn pass it on to various acquaintances, thereby creating a viral marketing effect. This ensures a large customer base for your e-book. But in a large number of cases, this "viral" marketing is not successful. It is simply because the information in the e-books can be described as average at best. Moreover, the layout of the e-book is below average.
Here are a few tips regarding how to create a viral e-book:
1. The Content of the e-book should be as relevant as possible to your topic. Not only that, it should be accurate and based on proven facts and statistics. Of course, you must know how to cover informative and high quality content inside your e-book.
2. The e-books should be absolutely free.
3. Another important point to keep in mind is incentive. The reader should have sufficient incentive to pass the book on. For example, you can design a space where your readers can put in the URLs of their websites. This works as a great incentive for the simple reason that no one would give up a chance to get free publicity!
4. If your e-book's cover page is cluttered with too many advertisements, then you can be rest assured that this spells disaster for your e-book. So the obvious conclusion from this little tidbit is to limit the number of advertisements on the cover page, if possible (and this is the ideal case), ensuring that there are no advertisements on the cover page.
5. Even worse, if your e-book has no contents page and requires the readers to figure out where the material is on their own, making the navigation of the e-book a cumbersome task, then your e-book is sure to land in the trash bin. Hence truly viral e-books must have easy navigation and a table of contents to guide the reader.
If your e-book has been designed keeping these simple norms in mind, then you know that it is truly viral.
