subject: Credibility An Internet Marketers Should Have [print this page] Credibility An Internet Marketers Should Have
Hi guys! How's life? I've got a quick question for you: How do you develop credibility?
As Internet marketers, much of our success hinges on our reputation. If we are true to our words, deliver what we promise and provide customers with the same quality products we advertise in our sites, people are going to see us as credible individuals who can be trusted. It takes time to build a credible reputation online, and admittedly, the first few months are going to be very trying times.
How do you make that process quicker for you? First off, you've got to understand that nothing can be had in an instant. A successful online empire takes time to grow and develop. But there are two ways by which you can make your name known and thus, be able to build a kickass reputation in far less time.
You can begin by having someone speak for you. The real pitfall when it comes to self-introduction is sounding boastful and proud. People don't want to do business with a self-proclaimed SOB. And parading your credentials by yourself is a surefire way to sounding like an ass. This can be greatly avoided if you have someone else introduce you.
Now the ideal person would be someone who is already a well-known and respected personality in the industry you're in. To have a highly regarded individual parade your credentials would seal your reputation. Plus, you get to be attached with someone who has already made a name for himself. His clients would naturally gravitate towards you, giving you a potentially huge customer base, if you play your cards right.
If you can't find someone esteemed enough for one reason or another, having your secretary introduce you when a customer calls over the phone would do just as well. Channel all calls towards a secretary first who will route the calls to you. Just the fact that you can afford a secretary (even better, have a phone operator who will connect you to the secretary who will later connect the call to you) speaks highly of your company.
Now, like most marketers who began at the beginning- and that means starting at zero with no money to pay secretaries or phone operators or don't know big names in the industry- there is still a way to get your credentials through. Write them on your website in the third person. Better yet, post your certificates, diploma and even a professionally designed resume there.
Once word gets around of your qualifications, you're on your way towards establishing that much needed credibility.
