subject: What Is Promotional Merchandise And Why Is It So Popular? [print this page] What Is Promotional Merchandise And Why Is It So Popular?
Four Key Points To Successful Promotional Merchandising
1) Audience targeted products:
Even the most thought out, unique and compelling marketing message will not be absorbed by the recipient if the promotional merchandise is not appropriate to the target audience.
2) Keep your marketing message effective:
Use your marketing space! Don't just print your logo or company name; you need to add a strong statement, USP or a Call to action. It will often cost no more to add this to the print but the effect it can have on a campaign can be massive.
3) Qualify and target your recipients:
Each promotional product you produce should be viewed as a "Targeted Campaign" in today's climate you can not afford to market to everyone. Each campaign should be targeted towards the audience that is likely to produce the most positive results.
If the product is inexpensive they can usually be sent to you free of charge. This simple precaution will ensure there are surprises when you recieve your full order. A great example to show the importance of this precaution, is when ordering cost effective plastic pens. They may look great on your screen but when you put the pen to paper they feel awful.
4) Timing:
Do your homework! Timing is crucial! It is vital you ensure that you deliver your marketing campaign at the right time. To early or too late and you will not get the results that you need. We all know how important timing is in our daily lives so do the same with your marketing campaign.
