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subject: Most Economical Method To Send Sms Throughout India At Single Flat Rates [print this page]


Research has shown that there are more mobile users than internet users. Mobile users fall in all ages of the users whether the user is of small age or he is a working professional. Mobile has become the ultimate need of the person. Today companies have to penetrate in the market to find the prospective users and through text messaging want them to be converted into end users. End users are those people who readily buy the product from the market and use them. They are not interested in the backward integration of the product but more interested in the final product.

So now SMS is the final made product for the market segment which is made to cater the messaging needs of all the businesses at really economical prices. Considering todays scenario, no one in the world has enough time to stand and attend or answer a call which is coming from a stranger. But if a SMS will hit the users mobile, then in the free time once he will surely look at the message and consider the product or the service the company is offering.

We consider text messaging as an economical method because now we can send SMS at just 1.5 paisa to our target customer. Prices do not vary in any part of India. They are all together same whether you are sending in a village or in a metropolitan city. Companies waste a lot of money on resources and manpower and still not able to get good outcomes. So by the use of the SMS Software they would now not be putting money on manpower to call the targets but just can send messages to the people whom they see a target in them. By doing this they will be easily cutting down their costs and resources and they can also peacefully work on other issues of the companies.

Today as you all know that people do not have the time to attend call on phones so now companies have adopted text messaging medium by which they can economically send thousands of SMS to target customers and whenever the people have enough time they can read the message and can revert back to these companies. By this medium they have end users who have responded them back and the companies are in growing profits. SMS can be sent to the whole list of targeted people instantly making it an attractive feature of advertising.

The response rate of the SMS campaigns is one of the highest of any advertising medium. Almost 90% of all SMS sent are read by the users so making it a reliable method for marketing. Marketing departments of companies are satisfied as they know that all their SMS messages are been read by all the users. These things gives marketing managers a sign of relief that the strategies made by them are been read and noticed by the target segment they are catering. When the users revert back and profits start rising, that clearly depicts that yes, the act proved to be fruitful and what was invested now it is the time to get back.

In the earlier times business houses use to spend a lot of money on these things so that they can capture a large sum but now SMS market is really flourishing and booming like anything. Today we can do SMS at very economical rate and same segment can be made a target which was earlier done through other means like calling, sending individuals, posting brochures and other writing materials to the clients. So this can now be easily done through SMS at really economical rates as the rates are now been clashed.

by: Ravneet Anand




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