subject: Website Development And Its Promotion [print this page] Website development comprises a lot more than simply designing a page layout and writing down the codes to make it work on the world wide web (WWW). The main objective of making a website in the first place is for it to be viewed by all and sundry and in turn to generate the right amount of business. This is were the role of the marketing guy comes into play. The audience needs to be made aware of the new website and what it has on offer for them. Thus the website will need to be promoted properly so that people know of its existence.
Here, promotion is basically the way by which all public relation issues relating to the website are handled. Though everyone know something of how to promote a website in their own way, certain proper techniques need to be followed for it to be a success. Some of the basic way of promoting a website includes, increasing its visibility, generating traffic and increasing the number of incoming hits to the site.
Now, all these are just a few of the framework based on which a site can be promoted. Still certain specific marketing strategies and business models need to be followed. The key website promotion practices comprise of:
Following online community practices and norms
Targeting publicity releases for potential website users, current users and for also general website audiences
Trying out innovative ways to connect with users to meet their specific needs
Though quite a challenging task, with the flood of new websites being launched everyday, gaining and keeping the web users attention should be the main priority. Thus, a balance needs to be formed between the right kind of attitude, technique and knowledge used to promote the website. Developing traffic building relationships with other website is one of the things that can be done to promote a website, the other being the advertisements that come out on the Web publication, as this helps get word out about the new website launched. Online link exchange programs are also quite a popular technique these days, easily enabling people to know about the website through the various links present.
Besides all these, another thing that is also important in the promotion of a website is the publicity timing. With the announcement of a new website will come the net surfers, indexers, the curious, the resource followers and a variety of other web users. So the announcing of a web publicity should be done only when the total thing is complete, as first impressions are very crucial and what ever that maybe stays with the viewers throughout.
An important goal that the website promoter should keep in mind is to keep the general public and the web users up-to-date on any recent offerings that is being provided. Thus it is vital for him to have some basic skills in public relations, mass communications and interpersonal communications. As a whole his goal should be to inform the web public as a whole, attract the right interest and target audience and to also educate them about new developments. Simply put, for a website to be successful proper promotion of the website is as essential as anything else.
