subject: Twitter: Are You Adding Value Or Adding Spam? Brent Mclean Is An Account Director At Alterseekers, [print this page] Twitter is a great social media platform because of its simplicity. But with that simplicity comes the potential for marketers to set up a Twitter page and start tweeting with little regard for good social media strategy. Like other social media platforms, Twitter is about having a conversation and providing value.
There is no captive audience for your Twitter posts, and if youre just another spammer, your customers will stop following you.
How do you know if your social media marketing is serving up nothing but a heaping plate of spam? Two words: common sense.
Its easy to forget common sense when youre too caught up in your own brand and have been drinking the social media Kool-Aid. This results in brand tweets like this:
We just redecorated the 3rd floor kitchen at Brand X and it looks great!
Buy Brand X! Its awesome!
Wow, fantastic. I so dont care. Try getting in your customers heads. What do they want out of your brand and how should that translate to your social media marketing? They want value and they want relevant social media interaction. Here are some good examples from Reebok:
Congratulations to Rio for winning the 2016 Olympic bid - we'll see you there!
Reminder: take $15 OFF your next of order of $75 or more @ Reebok.com (there are a couple exclusions). Code 15OFF. http://bit.ly/Wka4T
Congratulations to @Reebok athlete @Jones_Drew32 on being named the NFL's Offensive Player of the Week!
Reebok is providing fun and informative sports tweets that are interesting to the Reebok target market, and valuable discounts on Reebok merchandise as part of their social media marketing.
This combination creates value and makes following Reebok worthwhile. How this is best done will look and feel a bit different for each brand, but the key to social media is to create value for your customers.
