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subject: Zoo York : The Clothing Brand that Symbolises New York City [print this page]


Zoo York : The Clothing Brand that Symbolises New York City

"Zoo York . it began in the early '70's in the undisputed centre of the Universe. New York" (Zoo York official site)

Zoo York arises from social philosophy which was once existent in the 70's in New York. There had been three era's taking over New York at that time, the graffiti culture, the b-boy, as well as the skater trend. The iconic city was the epicenter of music, art, and style. The graffiti art culture was especially apparent in a tunnel that ran beneath the New York Zoo, as so the term Zoo York was adopted.

The great imagination of New York b-boys, music artists, as well as graffiti artists, led to the upcoming of the Zoo York brand. Anybody into the urban clothing sector would immediately recognize this well-known brand. The globally famous label, Ecko, is the one powering the Zoo York brand.

There's no shortage of variety with regards to their line, they have Mens Hooded sweatshirts, T-Shirts, Check Shirts, and much more. Several superstars such as Kanye West and Pharrell Williams, are taking their own styles to the next level my wearing the fashionable Check Shirts. There is no doubt Check Shirt is a must have, and Zoo York knows this and has made their own versions of the shirt.

Urban style clothing has come on leaps and bounds, inspired by the streets of downtown New York, the urban style is now considered "cool". Trends such as New Era Caps and Jeans that hang slightly low are considered trendy rather than just simply "street"

The Zoo York clothing brand, although started from humble beginnings has now gone on to become a major player in the evolution of urban fashion in today's society.




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