subject: Are My Article Marketing Submissions Competing With Each Other In Google [print this page] Are My Article Marketing Submissions Competing With Each Other In Google
I really love the fabulous questions that readers often send me. Here is an interesting one about how Google and other search engines treat article submissions that appear on multiple websites on the internet:"If my article is republished multiple times on the internet (as I really hope it will be!), could it end up competing with itself in the Google rankings? How does duplicate content affect this situation? Does it help if I create numerous versions of the same article?"All of those are excellent questions - we should go through them one at a time:1 - Do your article submissions "compete" with each other in Google's rankings?Each time you submit your article, there are two things that you really want to rank highly for:If you focus on a long tail keyword phrase (that's a non-competitive phrase that is 3 or more words long) within the articles body copy, as is recommended, then you will want at least one of your articles to show up high in the search engine rankings when a reader types that same long tail phrase into Google's search window.Should you be targeting your main keyword phrase in the HTML resource box, as is highly recommended, then you will want your website to rank highly for that competitive phrase.So, you know you need the particular article to rank well for the long tail keyword phrase and your website to rank highly for the more popular, competitive phrase.This question that the person has asked is about the former situation where they want a particular article to rank very highly for a long tail keyword term.If you are concentrating on a long tail keyword phrase within your article copy, then it doesn't matter much that you've multiple variations of the same article floating around the web. So long as a minimum of one of the articles comes up for that specific search term, then you've done it.2 - How does duplicate content affect this scenario of having articles published on multiple sites?Now here's something you may not have understood - duplicating content is a natural part of any article marketing campaign.Take a second to think about it - you publish the article on an article directory as a "free reprint article". A publisher will go to directories and find interesting content that they republish on their websites.Let's assume your article is valuable, then it should be republished. You must always remember, republication is your goal.Does it "damage your website when you utilise duplicate content?No - Google will not punish authors for utilising article marketing campaigns. Free reprint articles are thought of as syndicated content, and that content plays a vital and universally accepted role on the internet.However, that does not necessarily mean that when readers do a search for terms connected to your article that Google will include each and every occurence of your articles on the list. Google will likely just include a small number of websites that have that very article in their search engine results lists. All of the other occurrences of that article will tend to be put in Google's supplemental index.3 - Can creating multiple versions of the article help?Yes it will. Every time you submit differing versions of the same article to each of the directories that you submit to, you are multiplying the numbers of individual articles on the web. Every link that is produced will tend to count higher because it's coming from content that is different from the content found on other sites.So, to recap, these are some lessons to take from this article:=> Article marketing is on the up and up. This tool helps your site obtain a higher ranking in Google.=> The target with article marketing campaigns is to get your online article submissions republished as many times as you can. Do not be afraid to submit your content to numerous sites or to have your articles republished many times.=> Making numerous article variations gives you potentially a great deal more linking power. Change the title, the resource box, and parts of the article body. Produce as many top quality variations as you possibly can, and then submit just one version of your article to each of the directories that you submit to.
