subject: Internet Business Emailing For Success [print this page] Internet Business Emailing For Success Internet Business Emailing For Success
How's it all going, guys? I'm having a blast despite the cold December weather, and I hope you're having great time, too.
I'm gonna share with you some valuable info today that will help turn your marketing around. I know you've heard of email marketing and I'm pretty damn sure you're using it now to promote your biz. But if it's not giving you the conversion you need, then it's time to take a closer look at how you're doing it.
Email marketing is one of the easy and most effective ways of introducing your product to your list. It's fast and cost-effective. However, it won't get you the success you need if you don't do it right.
So how do you make email marketing work for you? Here are some tips:
For starters, review metrics of your email marketing efforts. You can look at your open rates, click-through rates, referral rates, action taken, conversion rates and the amount spent per email sent, among others. Check out those metrics that are important to your type of business. If you're using email to get your newsletters delivered, then subscriber growth and referral rates might be good indicators of success than conversion rates and orders received, which in turn, would be of great use to those who are selling actual products.
Look at your content. See if your email is too short to make too much of an impact to your reader or too long to get them bored. See if it's engaging and fun to read. See if it's personal.
Of course, you're only going to find out if you're sending out stellar emails if you constantly test it. What do your surveys tell you? What about your website analytics? Most of all, what do your sales say about your email marketing program?
Try sending your emails on at different times of the week (including weekends) and see which days get people to open em up more. Offering freebies in your email gets you better conversion rates, too. While some say that the word "free" might get your email filtered as spam, this rarely happens. Besides, "free ebooks" or "free shipping" get you the pretty damn powerful boost you need for your product.
Use email marketing. But use it correctly. When you do, it leverages your business to such dizzying heights, you'll never want to come back down.
