subject: Free Marketing Strategy: Local Search Business Strategy [print this page] Free Marketing Strategy: Local Search Business Strategy
Can you identify any of these following items?
Gramophone
8 Track
Phonograph
History shows these devices as ways to play music once upon a time. Even the typewriter is becoming an item of history in today's world.
Okay, that may be true, but what is the importance of this when considering business to business directories or hot marketing solutions?
A lot more than you might think at first glance.
Ways of gaining exposure for local and global businesses in the past included ideas like:
Running classified ads in newspapers or full display ads in magazines.
Purchasing radio and television broadcasting time on the airwaves.
Opening shop in a specific location in town and hoping for traffic.
Distributing fliers, pamphlets, business cards and other media.
Listing information about your business in the phone book.
Expense and lack of focus are two major issues that these type of approaches carried with them. Sure, people still use some of these processes but more and more they are being set aside for a new medium that is changing the way we all do business.
Google is its name!
More specifically, local search by Google.
Google local allows businesses to get found at the top of search engines for the given keyword combinations that are important to drive traffic to their business. If you Google, Google maps you'll see how you can enter in your information and get a free listing from their services.
However, it is not the hottest marketing solutions available.
Why?
You need to know Google, breathe Google and practically be Google to understand how to get optimized properly on their network. Okay, perhaps that is a bit extreme, but my point is that unless you are an expert within the field of search engine optimization you are missing the proverbial boat.
You could do your own books but instead turn to Accountants in April and at other times of the year, why?
Focusing on your strengths while letting Accountants do their job simply makes sense to most all businesses.
Medical professionals like Brain Surgeons or Podiatrist set themselves apart by the signs they put up, why do they do this?
Simply because it is easier for those that need their services to find them in this way.
Why do well, I've probably made the point good enough.
This does not however account for the tremendous success of the "how to" industry. While people love to learn "how to" do things, there is only so much time in anyone's day and time is money so you have to decide what you will or will not learn to do. Bottom line is that spending time learning skills that you do not already possess can actually take you away from the skills which generate income which you have already developed.
[Given that the affordability of a Google local business to business directory listing is a hot marketing solution in and of itself leaves most businesses in today's world having to choose one of two options for their continued success|So each and every business much decide which of two paths to take for their own marketing successes with Google loal listings|Google local listings can thus be pursued in one of two obvious ways for every business owner that needs additional exposure}.
#1: Self educate while taking critical time away from your specific trade.
#2: Turn to Internet Marketing professionals that have already blazed the trail for them.
Option two is of more value in my opinion as it gives you more time to focus on your own skillsets.
