subject: Marketing through the Mail [print this page] Marketing through the Mail Marketing through the Mail
What better method to do business than to reach out to your client with a postcard flyer. This form of advertising expresses an essential principle behind marketing, of targeting the customer where he is at. Corporations promote themselves so they can reach out to their shoppers, get them interested and get them to patronize their establishment and buy their products. This, in essence is what the method of card advertising accomplishes.
Never forget, that without some form of promotional strategy, your clients won't even know you exist. How will they know that you have good food, excellent service and great products to offer, if you don't reach out in a way they'll notice.
There are myriads of way to promote your concern, some will promote commerce and some will not. Postcards are among the most effective ways to remove your organization out of your consumer's 'never heard of' list.
These tiny little dynamos do a greater job than their larger relatives wall posters.Why is that?
o They only go out to the recipients you designate, at the time you make up the mailing list.
o You lower your expenses by not advertising in improper places.
o These open cardboard mailers include all the info your future patrons need to contact you, and they place the valuable info in the customer's hands.|Postcards include sufficient info for the client to know where to reach you if and when they actually want your merchandise or services.}
o {By coming in person in a tangible form, this type of advertisement is less likely to be ignored. If the recipient is busy, he/she can put the mailer down until time becomes available. |Your postcard advertisement is less prone to be ignored. Everybody checks out their mail, particularly when they have enough time.}
o {Advertising mailers specifically reach the potential patron on his own intimate home turf, as opposed to posters which are placed in outdoor public settings.| By using postcards, you catch the clients at home. You don't put up a poster and hope your shoppers will walk by and see it.}
o {Coming as they do in the public mail service, this form of print is more likely to be saved and read,|Because they are sent by official mail, they are more likely to be kept than thrown out, in contrast to brochures which usually go into the nearest trash bin from the moment they are handed out.}
o {Card mailers are printed on thicker paper than flyers and thus durable and liable to last longer. | Mail advertisements will last much longer.} They are printed on relatively thick paper, and {may even|frequently} have a protective coating. {If you're willing to invest a little extra money you can even print up card mailers on water resistant paper.| Postcards can even be printed on water resistant material if you want to spend the extra money.}
o {Coming as they do as a square card, with only one side available for print, this form of advertising requires the advertiser to be succinct.| Postcards provide the opportunity to be succinct.} Using a minimal amount of text you give your shoppers cause to call or drop by and visit your store in person.
o {A little bit of thought devoted to the design and layout of the printed mailer can greatly increase its effectiveness via the impression it will make on the recipient.| By taking time out to create an effective postcard pattern, you can make the impression that you want.} Careful selection of the design will help you become even more successful in attracting your clients.
{You can be confident that if you choose this form of promotion and undertake it diligently that you will get results. |By printing promotional postcards, you will create a marketing campaign that is sure to bring in results.} Remember, {working in the business world consists of |doing business is }more than just sitting on your desk and being ready for the client to arrive. You must make the effort.
