subject: Hardworking Nintendo Great Ad Strategy [print this page] Hardworking Nintendo Great Ad Strategy Hardworking Nintendo Great Ad Strategy
In order to establish in the teenager market nintendo trustworthy brand image, the recent 10 years of nintendo first brand promotion activities. 5 Wrong Ideas You Should Know About acekard2i For the main transmission carrier in magazines, "who are you" as the theme, nintendo launched large-scale ads. Through a variety of video game characters, advertising campaign clearly convey a purport of the game. Just Nintendo can provide gamers with various imaginative roles, so that they can experience the colorful emotions and personality.Hey Dancers! Keep Away from ds console !
In the initial stage, the activities of considerable impact on the nintendo of advertising, leading into the game and the image of the well-known photo. Dionysia Gift Ideas for Truelove For example, Nintendo stick his most famous game characters "Mario0" in the Berlin wall, and the face of Yoshi on the face of Kiss leading singer and bassist Gene.Simmons. At present, the advertising campaign has entered the second phase, the new game products with the same themes and forms of introduction, once again strengthened the Nintendo brand position "an innovator who create popular culture."Go ds lite which Gwen Stefani Adore most
The advertising campaign includes film advertising, transport advertising, but the core communication carrier is the youth magazines. It was determined by the target of this activity. The children unconsciously influence the content and the style of the youth magazines, and at the same time, magazines also affect the children's "pursuit" and "personality". These magazines can get to the inner world of the target audiences, if combine all these superior magazines, it will produce better results. In addition, also choose some fashionable magazines, and their effects don't reach all the consumers, but the "impact center" of other type of consumers.Thus it can help more people enjoy Nintendo, and further promote the construction of the brand.
The advertising campaign caused enormous repercussions. As the new game products continued to be introduced, the enthusiasm of the target consumers also grew. Not long after the campaign, children have started the spontaneous creation, sticking different role images on the head of different stars or historical figures. Then, they stuck the composite images on the message board of the Berlin Wall Website of the protagonist of Nintendo "Mario".
For example, the scene of Jack`s bending ceremony to Ross in the movie "Titanic", is replaced by the faces of Mario and Brigitte princess. The staff thinks that children`s spontaneous creation is the affirmation to the work, which represents the success of the campaign. It is said the payback of the investment was really high, the rapid growth of sales completely out of the manufacture's expectations.
Not high advertising spending wining a huge response, Nintendo has set an example of magazine marketing.
