subject: Learn How To Properly Optimize Your Web Copy [print this page] The Absence of properly selected keywords and phrases on your website is a very big mistake to make, this is because search engines depend on keywords to locate and index your site; something that enables search engine users to find your site.
Therefore, if you haven't reserved specific keywords for your website, then chances are that you're simply operating in obscurity.
The absence of specifically targeted keywords equals no traffic
Let's say you sell refurbished computers and you just employ an ambiguous word "computer" as your keyword inserted into your sites Meta Tags and web copy, guess what? Not only will you probably not show up in at least the first fifteen pages of search results, but users that actually find your site by some quirk of fate will most likely turn around and leave as soon as they get there (unless, again, by some quirk of fate, they are looking for refurbished computers. Not gonna happen.).
Keyword Tools
But how do you determine which keywords to use? Below are a number of great keyword tools that can help you do the work.
Free Keyword Suggestion Tool
This tool displays the number of times a specific keyword was searched for in a given period of time i.e. a month. It also shows all searches related to the keyword or phrase.
Digital Tracker Keyword Suggestion
This keyword tool is absolutely invaluable; I've personally used it many times.
Google Keyword Tool
The Google Keyword Tool generates potential keywords for your ad campaigns and reports their Google statistics, including search performance and seasonal trends.
All of these keyword tools can help you get a clear idea of what people are actually searching for, and then you can use those words within your site copy and structure to attract more people to your site. It's all about providing the better user experience - if people can't find your site, no matter how great your service or site is, you're not providing that good user experience.
Where To insert Keywords
Now that you've got your basic keyword research started, you need to know where to put these keywords on your Web site.
Title Tag
The title tag is a great place to use your keyword phrases. The title tag consists of those words you see at the top of your browser window in the blue space, and it is what search engines grab for the title display in their search results; so obviously, it's an important part of your search engine optimization strategy. Here's an example: [Keyword Phrase] - How To [Keyword Phrase].
Headline
Most people who read on the Web scan Web pages quickly. This is why headlines are so important - they give your reader a chance to get what they need fast with a minimum of fuss (again, back to that great user experience). Use your keyword phrase again in the headline: How To [Keyword Phrase].
Web copy
Now it's time to incorporate your keyword and phrases into your site content. This is a very tricky procedure because overdoing keyword phrases into site copy could get you penalized by search engines for spamming. Be careful to incorporate the words naturally and use them sparingly.
