subject: Find Out How Backlinks Are Incorporated Into SEO [print this page] Find Out How Backlinks Are Incorporated Into SEO
One of the best ways to increase your search engine optimization success is backlinks.
What exactly is a backlink?
When you create a link that is external to your Website which points to your Website you have created a backlink. This can be done through any of the following methods:
Promoting written content by submitting it to blogs, article directories, RSS readers and other places meant to get your written story to the masses.
Promoting your content through other multimedia platforms like videos and podcasts.
Exchanging links with niche related Websites that are wanting to communicate the same type of message as you are. Reciprocal links, link farms and link directories are largely not recommended compared to 3-way links. A 3-way link is where site A links to site B who then links to site C while site C links back to site A.
These are just some of the ways to build your online identity through a backlink campaign.
One of the most important aspects of a backlink is how they are created. Therefore, you need to strategically align your backlink to push hard against the longtail keyword that you are choosing to target.
Here is how the process works
*** Including In URL's ***
The best plan is to put your targeted keyword in the domain of your Website though this is not always possible. If that is not possible try to have it at least appear in the link itself.
Using the keyword SEO Destination we can unfold how this process might work.
GOOD: MyDomain.com/MyFolder/MyFile.htm (Note: this is good because it is at least a link pointing to you.).
You can further increase your results by carefully choosing exactly what you are wrapping. Perhaps it seems to make sense to wrap word combinations like "next" but it certainly is not your best strategy.
Here is how it works using the above keyword phrase information though the A HREF tag is poorly written so that you can see the content.
GOOD: A HREF>Click Here
BETTER: A HREF>SEO
So here is how our final product would look and how you yourself can consider building your own search engine optimization strategies with backlinks.
A rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="SEOdestination.com/SEOdestinationFolder/SEOdestinationFile.htm" title="SEO Destination">SEO Destination
