subject: The New Bmw S1000rr, Revolutionising Sports Bike Riding [print this page]
BMW doesn't have an established reputation for sports bikes but after a highly successful season in the World Superbike championship the firm is hoping that it can shed its reputation for exploration bikes and add a new string to its bow with the new BMW S1000RR.
The company has an established pedigree when it comes to sporting products with the highly successful M series in their road cars leading the field both on the road and on the track in the World Touring Car Championship. The company will be hoping that this new BMW will be able to establish itself as a regular front runner in the championship within only its second season in the championship at the hands of 2-time World Superbike Champion, Troy Corser and Ruben Xaus.
The bike has been the result of several years of hard work from the design team in Germany that has seen a meteoric rise to the top division of the racing world. The project began over two years ago, but many were initially touting that the German manufacturer might make a switch into the premier class of motorcycle racing 'MotoGP'. This proved to be unfounded and it wasn't so long after that spy shots of the new BMW leaked to the press forcing the company to come clean about their intentions to enter the World Superbike Championship in 2009.
With the bike still being constructed and clearly a work in progress the company needed to employ a couple of established regulars who had excellent development skills and the ability and force to drive the project forward.
With their first season under their belt the team has gained a lot of essential data and they have already made significant steps to improve the package for 2010.
Road users can expect to receive a very professional and polished product when it comes to the market. The new BMW will feature Dynamic Traction Control and an Anti-lock Braking System as standard with the hope of enticing people off the Japanese and Italian superbikes and onto something a bit different.
Will the company's new strategy work? Only time will tell, but it has certainly added some much needed variety to the genre.
