subject: Choosing The Right Domain Name For Your Website [print this page] Choosing a domain name used to simply rely on personal preference. In the early stages of internet business, finding the right web address for your company was considered an insignificant detail.
Search engine optimization has plainly established that choosing the right domain name for your online business makes all the difference. Additionally, keyword phrases have become just as important as choosing a domain name. Selecting a domain and creating keywords seems more complex than ever before. You will better understand and make sense of this process as you read further.
Let's take a make believe business. The name of the business is Harlow & Son. They are a plumber and his son who have decided to branch their business onto the web. Now they already have this very simple name. Harlow & Son, however it tells nothing about the products and services that they offer. Now of course they will be thinking harlowandson.com. However, that site may be taken and anyone who does not already know what they do will never find them as a plumbing supplier.
Handsplumbing.com and harlowplumbingsupply.com are better internet domain names for this particular company. When your web address is relevant to your type of business, you may see increased traffic to your site. This is because major search engines will rank it higher. Even though this might seem like a small detail in deciding your domain, it is not; the web address you choose greatly affects the attention your website attracts.
While there are other important aspects to building and creating your own website, it is important to remember that there is a lot in the name that you choose. It will help get people to notice and recognize what your business is all about. Search engine spiders are picky and they want to know in advance what you offer people on your website so be sure to keep your keyword phrases consistent with your business and what it offers and this will further help drive your website to a higher internet ranking.
