subject: Articles Marketing - Is This Dying? [print this page] Articles Marketing - Is This Dying? Articles Marketing - Is This Dying?
E-Commercing has become more evident and reliable source of generating sales and leads of customer database for the businesses in day to day business environment. One might assume that this the saturation of online marketing and trading, but this has been the prediction for many years and it seems that there is no stopping for E-commerce, instead it always renews and upgrades itself meeting the demands of market needs, feasibility and varied choice of options to its prospectors. So what does it takes for a business organisation to have it roots strengthen in online business? One core part of it is to have quality articles about the company, its nature of business, products and services. Article Marketing has been one of the base foundations for esteemed businesses since the early civilisation and when the trade theories were first scripted. And it still continues to be most reliable means for communicating the product features to its prospective buyers.
So with today's wide options of marketing ideas such as television adverts, online videos, telemarketing, text messages and banners, does it mean it is the end for article marketing industry? One might assume but in my opinion marketing has to survive with articles. Be it any industry, for a company to have its website online it can't be without articles. Buyers and customers are more conscious of researching online before they buy anything and their means of research starts with articles. They believe more in what is written than what they see or hear. It is more likely that a quality article will attract more readers hence increasing the possibility of a sale.
One aspect which usually hampers the article marketing industry is plagiarism. Plagiarism is like a huge dent on the industry and corrupts the economy of article marketing. More over the article in its original loses its value. Industry requires article writers who are self motivated, create unique and quality articles and are aware of laws of article writing. After all they are the driving force of this industry.
To conclude Articles are the core functions of any marketing strategy and it has to survive through world economies in long future. Question is, is article marketing industry ready to provide quality articles to meet the demands of the market and is it ready to prepare quality article writers?
