subject: How do you separate yourself from your competition? [print this page] How do you separate yourself from your competition?
Today we're living in an Internet world. Think about it; whatever product or service you sell or represent can be found online better, cheaper and from someone else in less than 20 seconds and two clicks of a mouse. So what is it, I ask you, that separates you from your competition?
You spend time friend requesting, joining groups, presenting your opportunity or business to other people, emailing, cold calling, holding events and webinars, offering free samples, ebooks, videos, reports etcbut do you realize this is what everyone else is doing too?
I admit, I was doing the same thing and not receiving the results I was hoping for until I changed my marketing techniques. Rather than present my business to people I had just met online or ask them to visit my website, I began reading their profiles, asking questions, looking at their business and finding ways I could help them.
Here's an example of something fun I did a couple weeks ago
I had a gentlemen friend request me and after looking at his profile, I noticed he had several photo albums of his family and had recently posted pictures of their vacation. I asked him what his postal address was and told him I wanted to send him a sample card. I then copied his pictures and placed them in the card, with borders and a note saying This is just some of the fun things you can do with Send Out Cards. Looks like it was a great vacation! I then placed my contact information at the bottom of the card and thanked him for allowing me to send him the sample. He called me a few days later and said how impressed he and his wife were with the card and thanked me for sending it. He said they had been approached before by several people in Send Out Cards, but had always said they weren't interested.
They signed up as an Entrepreneur that day and have been showing the card to other people, thus recruiting more people into their primary business and their Send Out Cards business.
What was my Return on the investment?
The card cost me $1.24 with postage to send and about 5 minutes of my time. I earned $240 in commission for their initial membership and $100 on each of the 6 people they have partnered with so far for a total of $840. PlusI have built a solid business relationship and continue to support and mentor their team. I also receive monthly residuals on all the cards, gifts and gifts cards that their entire organization sends out.
Was this worth my time and effort? Definitely! Think about what 1 new person is worth to you. I was able to recruit them into my team and separate myself from my competition by doing something completely different.
So againI ask you, what are you doing to separate yourself from your competition?
