subject: Does Branded Candy for Promotional Events Work [print this page] Does Branded Candy for Promotional Events Work
Giving branded candy for promotional events can be a good way to advertise your business. The trick is to make sure that the event is suitable for the gift. In many cases, events that attract families are the best choices for this type of gift. The candy, however, can also be placed in areas where it will be appreciated by visitors when there's no promotional event going on. This means that you really can't overbuy for an event.
The most obvious example of businesses using branded candy for promotional events are parades. They're also one of the most effective ways for businesses to advertise in general. In addition to the advertising space you get on your float, you also get space on every piece of candy you distribute to the crowd. This is a fun way to get your name and message out there while still offering the demographic you're trying to reach something pleasant to remember the business by. At some other events, there are clever ways to use candy to get your name out.
If you have a business that attends a lot of trade shows and conventions, this is a good place to put candy to use. Using braded candy for promotional events such as trade shows allows you to offer something that will truly be appreciated. Anyone who's been to a trade show knows that they involve a lot of walking around, talking to people and trying to make a good impression. This is a rather exhausting experience and the people at the show will likely appreciate a bowl of candy laying out that they can sample from. Of course, this also makes them stop in front of your booth or table for a second, giving you a chance to chat them up.
Branded candy for promotional events can go a long way toward making a good impression. Remember to get plenty. If someone happens to have a powerful sweet tooth and they want to grab a handful, they should be able to without running your candy bowl dry.
This is but one of the ways that you can use gifts to advertise. While there are many more out there, promotional candy has an appeal all its own. Giving it involves sharing food, which is one of the fundamental ways that people form trust, which is important to sales people.
