subject: Color Psychology To Market Your Products [print this page] Color Psychology To Market Your Products Color Psychology To Market Your Products
When promoting your business, there are a lot of things you need to consider. There are your target customers that you need to attract, the products you need to market and the marketing strategy you need to maintain. After figuring that information out, one important decision you have to make is the color choice.
Colors are basically important and powerful marketing tool. They are meaningful sight to people that can send either a positive or negative message to viewers. The right color choice can encourage sales, calm an irate customer, and build customer relationships. Colors make a good first impression and a lasting one on people. So, when choosing colors for your business, you need to get your colors right to effectively market your products.
So, what colors do you think are effective for your products and your marketing materials? When you print post cards, would red images or background be appropriate to your customers? Would pastel colors be proper for your brochures? Some companies spend millions of dollars just to decide on what colors are affective for their marketing materials. They know that colors have a huge impact on their customers, so they are willing to spend any amount just to pick the right colors.
Through the years, business owners have used colors to solicit favorable response from customers. Take a look around and you'll see evidence of effective colors as marketing strategy. From fastfoods to banks and luxury products, every single one of them is packaged in appropriate colors.
If you are currently designing your business logo or postcard printing, then perhaps it's time to consider color psychology to improve brand recognition and make it more appealing to your target customers. Here are typical colors used in marketing and their meaning to help you on your decision:
Blue. This color is the favorite of many people. Blue actually send out a calming effect to people. It is a restful color that is associated with dependability, loyalty, and wisdom.
Yellow. This is a cheerful color often linked to happiness and good times. The brain actually releases seratonin, a feel good chemical in the brain, when a person is around this color. But be careful in using intense yellow in your materials as studies reveal that tempers flare around this color.
Red. This color is often used to catch attention. This is an intense color as red is the color of energy. People around this color often feel a bit out of breath as it is associated with excitement and movement.
Green. This is the color of money, nature, and growth. Green is a calming color that is often linked with wealth and conservativeness. Hospitals often use green for its calming effect. Green is also associated with peace, good luck, fertility, and generosity.
Purple. This is the color of royal families. Purple is often associated with wealth, prosperity, and wisdom. Thi color stimulates chemical in the brain that is used in solving problems. Young girls are likely to select this color as their favorite color.
There are other colors that can bring positive influence in your business. Just remember to keep in mind the meaning and harmony of colors and choose the right color most effective for your products. If you get your colors right, you are likely to get the response you want when marketing your business.
