subject: Inexpensive Microsites Can Ramp Up Seo For Any Business [print this page] A microsite is a minisite website that complements a business' existing website. Let's take for example a law firm. Most law firms have one website; typically a firm's main website sets out all the practice areas of the firm and profiles all the lawyers.
The practice areas of a law firm are the different areas of law a firm services. Some law firms practice in one area, other firms practice in many areas of law. The point is that most law firms set out all their practice areas in one website.
Any law firm could significantly improve its business' online presence by adding a website for each service offered. These microsites would be found by more prospective customers than a singular main website could achieve.
Setting up microsites would not require our example law firm to remove or change its main website (it may want to improve SEO if it's not well optimized). The microsites, which don't need to be large sites at all to serve their purpose, would be built in addition to the main site.
The benefits of having 4 websites are threefold.
One, microsites offer the law firm business a great linking opportunity. All sites owned and controlled by our fictional law firm can link to one another. Better yet, each link can have any text - which offers terrific SEO potential. Why? Because links to other sites in conjunction with the target site's keywords, is a search engine power-builder.
Second, if our law firm set up a microsite solely about its tax services, that microsite could have a great deal of detailed information about taxes. This additional detailed information offers opportunities to create far more specific titles, headings, and content solely about taxes than a business umbrella site would allow. Such detail will capture more search engine users using tax law-related searches. This means more visitors to the tax law site and potentially more customers.
This final reason for microsites should not be overlooked. The last main reason is website conversion rate. Website conversion rate is the rate at which the website visitors do what a website owner wants the visitors to do. For our law firm, it's to contact the firm. Microsites are specific, focused, and narrow, and so the business appears specialized. People like specialized because it signifies expertise and capability.
Because microsites need not be large and the identity (logo, look and feel, branding) of the business is established, it's not costly to set up a microsite. The investment is minimal for what could be very healthy returns.
